Class 10 : Implications & Applications
Customer Journey Map
Assignment Project Description
Individually create a Ultra-personalized product service systems (UPPSS) based on the project you want to develop further as your final project. Make sure that you explore how personalization can happen at more than one level. A customer journey map is expected to be presented the week after where the different levels of personalization are integrated in the design and use of the UPPSS presented.
The hood
wikipedia definition :
Hood is a cap designed either to frame the face or to hide it; in fact, it usually has a vaulted shape. The hood is often an integral part of a garment, coat or raincoat (a kind of large cap that covers the head and folds over the shoulders) and is often waterproof. The monastic hood was, however, once an independent piece of clothing Its main use is to protect the wearer from bad weather (wind, rain, cold) and in monks to encourage meditative isolation.
References
Article in the french newspaper “le Monde” A little history… the hoodie by julien Neuville
[The hoodie, which appeared in the United States in the 1930s, was first intended for workers in cold stores in New York, before becoming the attribute of boxers, such as Mohamed Ali. It is also spread among young high school and university students, who wear the logo of their school. Then, in the 1970s, the hip-hop movement seized it and the hoodie became the symbol of gangs. It was not until the 1990s that Ralph Lauren and Tommy Hilfiger gave it back its“preppy” dimension. In 2012, the Trayvon Martin case arises: an African-American teenager wearing a hoodie is killed by a militia member. The garment will serve as an emblem for demonstrations against the murderer's acquittal. The hoodie has never gone out of fashion as the highlight of the sports locker room. At Givenchy, the favourite brand of rappers Jay-Z and Kanye West, Riccardo Tisci uses it as a white canvas on which he affixes motifs. The American Alexander Wang paid tribute to him for his autumn-winter 2013 collection. He scrolled his mohair-capped mannequins on the soundtrack of the movie Rocky, the American hero who helped popularize this garment…]
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Extract from the article"a secret hoodie story"
of 24 May 2016 by Nazanin Shahnavaz in ID Vice
[There are few pieces of clothing that have created so much controversy. Back on the winding path of hoodie, from sports fields to fashion shows, via hip-hop, grime and everything else. The hoodie has become an iconic piece. The base, the must-have - from sports fields to fashion shows. Over the generations, for almost a century, it has served as the emblem of a marginal youth proud to assert its belonging to this or that counter-culture. And yet, its design has hardly changed a bit. Punk, hip-hop and skateboard culture took hoodie as a blank sheet of paper; they wrote their history there. Wildly branded or band names, it is a vibrant - and conspicuous - symbol of music, art. Rebellion. Hoodie has also crystallized the political debate by becoming synonymous with urban desolation, banished from certain public spaces…]
[In an interview for Rolling Stone, graffiti pioneer Eric“Deal” Felisbret recalls the time, the street:“People who wore hoodie were those who inspired others. Forced to a high gymnastics outfit and a great capacity of athletic improvisation, hip-hop dancers needed clothes in which they could move freely. The hoodie quickly became the centerpiece of their uniform. Similarly, it offered graffiti artists the opportunity to hide their faces when painting a train or subway station. And then the room was cheap, accessible. And just cool. At the same time, on the opposite coast of the United States, the skate culture took root. Before the first skateparks were built, skaters were forced to break into private property illegally to find good spots. They shared with the graffiti artists this rebellious spirit, and the hoodie of the hoodie was similarly there to mask their face at the time of forcing their entry in car parks, tanks or empty swimming pools…]
[Two subversive and marginal communities had come together. Hoodie and youth were then intertwined, but it was not until the democratization of hip-hop that it entered the fashion lexicon. Champion was needed for a self-respecting hip-hop style, and their logo became a real medal of honour in the milieu. The street-style was now on the radar of brands such as Tommy Hilfiger or Ralph Lauren, who took note and reintroduced the hoodie as a trendy piece for preppy students… ] [But while Gangsta rap didn't become so slowly and surely the commercial side of hip-hop in the 1990s - with NWA, Snoop, Tupac and consort - hoodie took on a new dimension. As Angela McRobbie, Professor of Communication at Goldsmiths College, The Guardian, explained:“Adopting sportswear in everyday life suggests a distance from the world of work[the suit and tie] and school[the uniform]. Rap culture celebrates mistrust and tells of social exclusion.”…]
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Flat-pack physics
From solar panels to nanoscale machines, physics applications of origami and kirigami have surged in recent years
The most common origami techniques are the “valley” fold, where the paper is folded upwards into a 3D “V” shape with a crease at the bottom, and the “mountain” fold, where the crease is at the top and the paper is folded downwards in a 3D “Λ” shape. Most other techniques in origami are a variation on – or combinations of – these two folds.
The “Miura-ori” pattern – developed by astrophysicist Koryo Miura, after whom it is named – combines valley and mountain folds to allow a flat sheet to be folded into a much smaller area. One unusual physical property it gives a material is that if you pull on opposite ends, the material becomes wider in a perpendicular direction, while if you compress them, the material becomes more narrow. Simon Perks is a science writer based in Bristol, UK Physics World December 2015
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Fluid-driven origami-inspired artificial muscles
“Artificial muscles are flexible actuators with capabilities similar to, or even beyond, natural muscles. They have been widely used in many applications as alternatives to more traditional rigid electromagnetic motors. Numerous studies focus on rapid design and low-cost fabrication of artificial muscles with customized performances.”
Shuguang Li, Daniel M. Vogt, Daniela Rus and Robert J. Wood PNAS November 27, 2017. 201713450; published ahead of print November 27, 2017.
Self-Folding Origami: Shape Memory Composites Activated by Uniform Heating “Self-folding is an approach used frequently in nature for the efficient fabrication of structures that is seldom used in engineered systems. Here, self-folding origami is presented, which consist of shape memory composites that are activated with uniform heating in an oven or a heated bath.“
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AeroMorph - Heat-sealing Inflatable Shape-change Materials for Interaction Design
Author Keywords shape-changing interfaces; textile; pneumatic; bending mechanism; soft shape-change; wearables; haptics
Sheet Transformations Customized aeroMorph offers a variety of design options for creating shape-changing structures as seen in Figure 2. The basic shape-change element is angular folding, which can be aggregated into curling and twisting. Designers are also able to create double curved surfaces by selective sealing from both sides. Micro airbags can be fabricated with extensible materials to create surface texture change for haptic sensations. Finally, by arranging the folding directions and angles, designers can create sophisticated origami-like, self-assembling structures. ####################################################################################################################
Concept
The protective aspect of this clothing element is therefore essential. to protect oneself from the bad weather but also and especially from external”polluting“ elements (variable according to each human being) but which generally resemble noise, stress, crowds, surveillance (Concerned about privacy, artist Adam Harvey has designed clothing whose materials can isolate us from urban surveillance devices, including drones.)… We all need to protect ourselves from these attacks and this hood is a security AIR bubble.
- The soft visoule is made with hybrid fabric (silicone + Elastane) or Flex Pu (polyurethane) can be heat sealled.
- Differents shapes could be proposed, each shape match with a mood, symbol, personnality and has a different way of inflating on your head.
- The final version will be presented with a manual air pump (not really fast) but the impulse of the hand is anti-stress and the character must concentrate on inflating his visoule to forget his stress, anxiety etc…..
- but it's probably better to have a double manual and automatic inflation system to inflate the hood faster in the rain….
- The origami pattern has unusual physical property it gives a material is that if you pull on opposite ends, the material becomes wider in a perpendicular direction, while if you compress them, the material becomes more narrow.
- The Soft Hood could be folded and pack-up in your bag or a garment pocket. The soft hood is really light.
**Business Model**
Customers could buy the soft hood on website shop or order directly from a local maker community list:
3 possibilities (like OpenDesk business model)
- You order the personnalized hood on website
- you order a personnalized soft hood kit to make your soft hood in a local fablab
- you are a maker and you follow documentation soft hood to create your own soft hood for you or a customer.
Personalization
- colours
- material
- size
- shape
ultra personnalized hood
- 3D scan of your head
- soft hood molded on customer shapes skull.
**Customer Journey**
In the transports
- Lot of people
- personnal space is destroyed (everyone's all stuck together.)
- Artificial light
= you need to feel protected you inflate your soft hood for listening music, reading book, call someone … or just to stay in your protective bubble.
Outdoors
- Wind
- rain
- cold
- noise
= you inflate your soft hood to be protected by natural elements (The soft hood could have a rain, wind, cold or noise sensor to automatically inflate.
The soft hood can also be anti- migraine, like a soft helmet with parts that swell on the areas of the head to massage